Terms of service

Working name: twelvebell. Operator: SevenTrain Ventures [legal entity, state or country of formation, registration number and registered address to confirm]. In these terms "we", "us" and "our" mean the operator, and "you" and "your" mean the business that opens an account.

1. Who we are and how these terms work

1.1These terms are a contract between you and us. They cover your account, the website and the five agents we generate for you, the owner console, hosting and support. They also include, by reference, the acceptable use policy, the domain services terms (only if you buy or connect a domain through us), the copyright and trademark policy, the accessibility statement, the privacy notice and the data processing addendum (DPA). Section 11 is our billing, renewal and refund policy. [The acceptable use policy, domain services terms, copyright and trademark policy, accessibility statement and DPA are drafted and not yet published on this site.]

1.2You accept these terms when you tick the box at registration, when you pay, or when you use the service, whichever comes first. The person accepting confirms they are at least 18 and authorised to bind the business. Your tick is an electronic signature and these terms are an electronic record; both are valid under the federal E-SIGN Act, 15 U.S.C. 7001, and the Uniform Electronic Transactions Act as adopted in your state. We record, for each acceptance: the account, the timestamp, the version identifier of every document accepted, and the exact wording shown, and we keep that record for the longer of three years or one year after the account closes. Registration by voice (section 4.4) is accepted the same way: the spoken agreement plus the console tick, with the transcript as the record.

Source: 15 U.S.C. 7001 (Cornell LII), checked 2026-09-19 [section detail unverified].

1.3Business customers only. The service is sold to businesses for business purposes. You confirm you are not buying for personal, family or household purposes. If you are an individual buying for personal use, do not register. California's automatic renewal law defines a consumer as an individual buying for personal, family or household purposes, but Colorado's amended law reaches subscriptions bought "for any purpose" from 16 February 2026. We therefore run the same consent, disclosure and cancellation flow for every customer, whatever state they are in (section 11).

Sources: California Business and Professions Code 17601 and Colorado SB25-145 summary (Perkins Coie), both checked 2026-09-19.

1.4Private plan. The "Private" plan is by invitation. It is sold under a short order form that names the price, the term and any special terms. These terms apply to the Private plan except where the order form says otherwise, and the order form wins on any conflict.

1.5Language. We will publish these terms in English and Spanish; today only the English draft is published. The English text controls, except where the law of your country requires otherwise. Dominican Republic Law 358-05 requires adhesion contracts with consumers to be in Spanish. Our customers are businesses, so we read that as not applying [unverified], but we keep a Spanish version anyway.

Sources: Law 358-05 (text) and Pro Consumidor, adhesion contracts, both checked 2026-09-19.

2. Definitions

"Agents" means the five automated assistants we run on your site: Greeter, Qualifier, Recorder, Booker and Escalation.

"Console" means the owner dashboard where you watch conversations, take over, instruct the agents and change the site.

"Customer content" means everything you give us or approve: your existing website's text, images and brand, your registration answers, your business facts, files you upload, instructions you give the agents, and edits you make in the console.

"Generated site" means the website, pages, copy, layout and imagery our software produces for you from customer content and our templates.

"Visitor" means a person who visits your generated site or talks to the agents.

"Visitor data" means what visitors say and give through your site: messages, names, contact details, needs, deadlines, budgets, preferred times, escalation records and the opaque visitor identifier.

"Platform" means our software, models, prompts, agent designs, templates, code, console, infrastructure and documentation, and everything derived from them, other than customer content and the generated site's customer facing content.

3. Your account

3.1One business per account. Each registration creates one account for one business and one site. Agency and multi site accounts are not offered yet.

3.2Owners and members. An account has at least one owner. Owners can add members. Owners are responsible for everything done under the account, including by members and by anyone using their credentials.

3.3Keep it accurate and secure. Keep your business details, contact email and payment method current. Protect your login. Tell us within 24 hours at [security email] if you think the account has been used without permission.

3.4What we may refuse. We may refuse or close an account that fails the proof of control check in section 4.3, that is on a sanctions list, that is in a prohibited category under the acceptable use policy, or that we cannot bill.

4. Registration, the site read and voice registration

4.1The site read. At registration you may ask us to read your existing public website to pre fill your answers. We read it only after you say yes on that screen. We read only public pages. If you never sign up, we keep what we read for [30 days, ours to confirm] and then delete it.

4.2You must control the site and brand you give us. You warrant that you own or control the website, business name, logos, images and text you submit, that you have the rights needed for us to reuse them in your generated site, and that submitting them breaks no law and no third party's rights.

4.3Proof of control before publishing. Before your generated site goes live we check that you control the source site and brand by one of: a login email on the same domain as the site, a DNS or file token you place on the site, or a signed declaration in the console plus an automated similarity check against known brands. Passing the check does not replace your warranty in 4.2; the two work together. We can ask for more proof at any time and can unpublish a site while we wait.

4.4Voice registration. You can register by talking to an automated assistant through your browser microphone. The assistant uses Anthropic Claude to reason and ElevenLabs to speak and to turn your speech into text. Your audio is transcribed and then discarded; we do not store it. The transcript is stored as part of your registration answers and is customer content. Only speak on behalf of a business you are authorised to bind. Do not read out card numbers; payment is taken through Stripe's hosted form, never by voice. Our AI and voice page has the exact lines we show before the microphone opens.

5. The service

5.1What we build. Our software reads your answers and your existing site, writes a brief, then generates a new website for your business with the five agents attached. No person at our company is involved in delivery. You review the result in the console and can change it in plain language. Publishing is described in section 10.

5.2What the agents do. Greeter welcomes visitors and states that it is automated. Qualifier asks what a visitor needs. Recorder writes down the visitor's details and need. Booker records a visitor's preferred time for a call or meeting; it does not confirm a booking, check your calendar or commit you to anything. Escalation hands the conversation to you when the agents cannot answer, and queues the message if you are not available.

5.3The console. You can watch conversations live, take over a conversation, correct or instruct the agents, pause the agents, edit the site, export your data and cancel. Changes you make are your instructions to us under the DPA.

5.4Hosting and analytics. We host the generated site on our infrastructure (currently Vercel for the marketing site, the console and generated sites, with data on Supabase). Site analytics are cookieless: we use a daily derived salt rather than a persistent identifier, and we honour Do Not Track and Global Privacy Control signals. The privacy notice describes this in full, including its limits.

5.5Third party services. The service depends on vendors listed in our subprocessor list (Anthropic, ElevenLabs, Supabase, Stripe, Vercel, n8n cloud, Resend, Higgsfield, fal.ai and a domain registrar). We choose and can change vendors. We are responsible to you for our vendors as subprocessors under the DPA, but we do not make their warranties ours beyond what the DPA says.

5.6Changes to the service. We improve the service continuously. We will not remove a core function (the generated site, the five agents, the console, export) without 30 days notice by email, except where a law or a vendor forces us to act faster.

5.7Availability and support. We run the service on a reasonable efforts basis. We do not promise a specific uptime. Support is by email at [support email] and in the console, in English and Spanish, on business days.

5.8Accessibility of your generated site. In summary (the full clause lives in our accessibility statement):

1. Our templates, components, chat and voice widget, forms and navigation are built and tested to WCAG 2.2 level AA, and every site passes our automated checks before it goes live and after every change you make.
2. Accessibility of the live site also depends on content only you control: text alternatives for your own photos and logos, the readability of your copy, documents you upload, videos without captions, and colour choices you override. That content is yours and so is any legal duty that falls on your business as a place open to the public.
3. We do not warrant that your site complies with any accessibility law. We do warrant that our templates and widget meet our WCAG 2.2 AA checks at publication, and if a defect in them is reported we fix it for every customer at no charge within 30 days or tell you and let you cancel with a refund of the unused month.
4. Every generated site carries an accessibility feedback line in its footer. Feedback through it reaches your console and us: you answer your visitors, we fix template defects.

Source: WCAG 2.2, W3C Recommendation of 12 December 2024, checked 2026-09-19.

6. The agents speak for your business

6.1They are yours. The agents speak as your business, not as us. They say what you have told them, in the way you have configured. Visitors deal with you, not with us. You are responsible for what the agents say on your behalf in the same way you are responsible for a new employee reading from your script.

6.2The machine disclosure stays on. Every conversation starts with a line saying the visitor is talking to an automated assistant for your business, and the visitor notice appears before any message is stored. You may not remove, hide or contradict either, and you may not instruct the agents to claim to be human. Laws behind this: California Business and Professions Code section 17941 forbids using a bot to mislead about its artificial identity in a commercial interaction, with a safe harbour where the bot is disclosed. A strengthening bill, AB 410, is not law: it passed the Assembly on 3 June 2025 and has been held in committee under submission since 29 August 2025. Utah's duty is in Utah Code Title 13, Chapter 77, enacted by SB 226 in 2025 with the repeal date extended to 1 July 2027 by SB 332: disclosure on a clear request, plus a safe harbour where the system discloses it is not human at the outset and throughout. Maine's duty is at 10 M.R.S. 1500-DD, in force since 16 September 2025. Colorado's duty comes from the Chatbot Safety Act, HB 26-1263, signed 29 May 2026 and effective 1 January 2027, which reaches customer support chatbots on consumer facing sites and adds age estimation and minors duties. In the European Union, Article 50 of the AI Act applies to systems that interact with people from 2 August 2026. Our model vendor's usage policy also requires that consumer facing chatbots disclose they are AI at least at the start of each session. Our AI and voice page carries the full table.

Sources, all checked 2026-09-19: California BPC 17941; AB 410 status (CalMatters); Utah SB 226 and SB 332 (Perkins Coie); Maine 10 M.R.S. 1500-DD; Colorado HB 26-1263 (Davis Wright Tremaine) and Colorado Attorney General; EU AI Act Article 50 and Cooley on 2 August 2026; Anthropic usage policy, effective 15 September 2025.

6.3The information you give them. You warrant that the prices, hours, availability, policies, claims and other business facts you give the agents are accurate and lawful, and you will keep them current. The agents will not invent prices or policies; where you have not given a fact, they say they do not know and escalate. Factual statements produced by a language model can still be wrong, and we and our vendor say so: our vendor's terms require us to tell you, and you to tell your visitors, that factual assertions in outputs should not be relied on without checking. The visitor notice carries that line.

Source: Anthropic commercial terms, section D.3, effective 17 June 2025, checked 2026-09-19.

6.4When an agent gets it wrong. If an agent misstates a price, availability or a policy, you decide how to make it right with your visitor. A statement by an agent is not a contract between you and the visitor unless your own law or your own conduct makes it one; we do not decide that. Our responsibility to you for an agent's misstatement is limited by section 16 and is in any case limited to remedies within the service (correction, retraining on your answers, credits). We are not responsible to your visitors. A 2024 decision of the British Columbia Civil Resolution Tribunal, Moffatt v. Air Canada, held the business responsible for its chatbot's statement to a customer [unverified against the decision text]; our position is that the same principle places responsibility with the business the agent speaks for, and our tools exist so you can prevent and correct errors.

6.5What the agents must not be used for. You may not use the agents to give medical, legal, financial, insurance or other regulated advice unless a licensed professional on your side reviews the content the agents are given, and the agents are configured to state their limits. You may not use them for anything in the acceptable use policy's prohibited list. Our vendor's usage policy treats those areas as high risk and requires professional review and disclosure.

Source: Anthropic usage policy, checked 2026-09-19.

6.6Guardrails we run. Every agent reply passes a deterministic filter and an automated review pass that looks for prices, promises and claims the agents should not make. We also cap spend and rate per site and per visitor. These reduce risk; they do not remove it, and they do not shift responsibility for your business facts to us.

6.7Learning from your conversations. The agents learn only from your own answers, corrections and conversation history. We do not train agents across customers, and our model vendor does not train on customer content sent through its commercial API. If we ever want to use your data to improve the service for others, we will ask first and you can say no.

Source: Anthropic commercial terms, section B, checked 2026-09-19.

6.8Follow ups by email or SMS. If you turn on email or SMS follow ups to visitors, you are the sender. You must have the consent the law requires, honour opt outs (we process STOP and unsubscribe automatically) and comply with the Telephone Consumer Protection Act and CAN-SPAM, and with the equivalent rules where your visitors are. The rules we build in are on our AI and voice page.

Sources: 47 U.S.C. 227 (current FCC consent rules [unverified]) and 15 U.S.C. 7704, both checked 2026-09-19.

6.9Watch and take over. You can watch every conversation and take over at any time. Escalated conversations wait for you; we are not responsible for leads you do not answer.

7. Your content and your visitors' data

7.1You own customer content. You keep every right you have in it.

7.2Licence to us. You give us a worldwide, non exclusive, royalty free licence to host, copy, process, adapt, translate, display and transmit customer content, and to feed it to our vendors, only to generate and run your site and agents, to provide support, to keep backups and to comply with law. The licence ends when your data is deleted under section 12.6, except for backups on their normal cycle and records we must keep by law.

7.3Your visitors' data is yours and you are the controller. You decide what the agents ask and record. We process visitor data only on your documented instructions as your processor, under the DPA. You are responsible for the notice your visitors receive (we supply the text), for the lawful basis, for answering visitors' rights requests (we give you the tools), and for any consent your law needs. We answer requests from visitors only by routing them to you, except where the law requires us to act directly.

7.4Retention. Visitor conversations are kept while your account is active for 12 months from the conversation by default; you can set any period between 30 days and 24 months in the console [ours to confirm; the same numbers appear in the privacy notice]. After cancellation, everything is kept for 90 days with export open, then deleted and the deletion recorded.

7.5Minors. The service is not designed for sites aimed at children. If your business is aimed at under 13s in the United States or under 16s in the European Union, tell us before publishing; we may decline, and you carry the compliance.

8. Our intellectual property

8.1We own the platform: the software, agent designs, prompts, templates, layouts, components, code, the console, our documentation, and our names and logos ("twelvebell", "SevenTrain Ventures", "AES" and any future name). Nothing in these terms transfers any of it to you.

8.2Licence to you. While your account is active and paid, we give you a non exclusive, non transferable licence to use the platform through your site and console for your business.

8.3Restrictions. You may not copy, sell, sublicense, reverse engineer or scrape the platform, build a competing product from it, remove our notices, or extract our prompts or agent configurations, except where the law gives you a right we cannot exclude.

8.4Feedback. If you give us ideas or feedback, we may use them without owing you anything. We will not name you in public without your written consent (see our copyright and trademark policy).

8.5Our marks and yours. Our copyright and trademark policy sets the trademark rules for both sides, including the "Built with twelvebell" badge we may show on your site (you can turn it off in the console).

9. What you own and the licence to your generated site

9.1Your generated site. As between you and us, you own the customer facing content of your generated site: your customer content, the generated copy written for your business, and the generated imagery we deliver to you, subject to 9.2 and 9.3. The templates, layouts, components and agent runtime underneath remain ours under section 8.

9.2Generated copy. Text written by our software for your site is assigned to you when it is generated, to the extent we hold any rights in it. Our model vendor assigns its rights in outputs to us, and we pass them on. Similar copy may be generated for other customers; we do not promise the words are unique.

Source: Anthropic commercial terms, section B, checked 2026-09-19.

9.3Generated imagery. Images are generated through Higgsfield, with fal.ai as backup. Both vendors say they claim no ownership of outputs and allow commercial use, and both disclaim that outputs are original or non infringing and give no indemnity. We give you the same: a perpetual, worldwide licence to use, copy and adapt the generated imagery for your business, as is, with no promise it is unique or that no one else can copy it. Purely machine generated images are not protected by United States copyright, so "ownership" here is a promise between us, not a right against the world. Use your own photographs for anything you need to defend. Our copyright and trademark policy has the full ownership matrix.

Sources, all checked 2026-09-19: Higgsfield terms of use, last updated 26 July 2026; fal terms of service, last updated 8 September 2026; Thaler v. Perlmutter, D.C. Cir., 18 March 2025; certiorari denied 2 March 2026 (Mayer Brown).

9.4Export. At any time, and for 90 days after cancellation, you can export your site (HTML, CSS, images, copy) and your records (leads, conversations, bookings) in common formats. The export does not include the agents, the platform code or our templates' source; the exported site is static.

9.5After you leave. Your licence to the platform ends. Your rights in your customer content, the generated copy and the generated imagery continue.

10. Publishing, domains and takedown

10.1When a site goes live. We publish your site only after payment, after the proof of control check in section 4.3, and after you press publish in the console. Until the legal texts (the disclosure line, the visitor notice, these terms and the privacy notice) exist in our software, publishing is blocked for everyone.

10.2Domains. You can publish on a subdomain we provide, connect a domain you already own, or buy one through us under the domain services terms. A domain you own or bought through us is yours. We never repoint, transfer or release your domain because of non payment, suspension or termination of the site subscription. Domain registration fees are a separate matter under the domain services terms.

10.3Takedown and suspension by us. We can pause the agents, unpublish your site or close your account if you break these terms or the acceptable use policy, if a law, court or regulator requires it, if a credible complaint of infringement or illegality arrives, if your payment fails (see the ladder in section 11.5), or if the site creates a security or legal risk for us or our other customers. Where time allows we warn you first and give you a chance to fix the issue; where the risk is active we act first and tell you within 24 hours. The abuse process is in the acceptable use policy.

10.4What visitors see. When the agents are paused, the site keeps serving and the widget shows a neutral line that never mentions billing. When a site is unpublished for non payment, visitors see a plain holding page naming your business and how to reach you, never a blank page or an error. When a site is taken down for abuse we show a neutral unavailable page.

11. Fees, billing, renewal and refunds

This section is our billing, renewal and refund policy. It sets out how we charge, how the subscription renews, how to cancel, what happens when a payment fails, refunds, chargebacks and taxes. We sell to businesses, but several automatic renewal laws now reach subscriptions bought for any purpose, so we build one flow that meets the strictest rule on each point and run it for everyone.

11.1 Plans and prices

"Always on": 99 US dollars a month, billed monthly in advance, renewing every month until you cancel. "Private": the price and term in your order form. Prices are in US dollars and exclude taxes (section 11.9). There is no free trial and no free preview; your site is generated after your first payment.

11.2 What you see before you pay

The checkout shows the following box, in the same size type as the price, immediately above the pay button, before we ask for your card, and you tick it before paying. We keep a record of your tick, the wording you saw and the time for at least three years, or one year after you cancel, whichever is longer.

Monthly subscription. You will be charged 99 US dollars today and then 99 US dollars every month on this date until you cancel. Prices exclude tax. Cancel any time in one click from Settings > Billing > Cancel subscription, or by email to [billing email]; cancellation stops the next charge and your site stays live until the end of the month you have paid for. Refunds: see the refund policy. By ticking this box you agree to these recurring charges and to the terms of service.

Suscripción mensual. Hoy se cobrarán 99 dólares estadounidenses y luego 99 dólares cada mes en esta misma fecha hasta que cancele. Los precios no incluyen impuestos. Cancele en cualquier momento con un clic en Ajustes > Facturación > Cancelar suscripción, o por correo a [billing email]; la cancelación detiene el próximo cobro y su sitio sigue activo hasta el final del mes ya pagado. Reembolsos: vea la política de reembolsos. Al marcar esta casilla acepta estos cobros recurrentes y los términos del servicio.

Right after payment we email you an acknowledgement that repeats the price, the billing date, the cancellation steps and a link to this policy, in a form you can keep.

Rules behind this: ROSCA, 15 U.S.C. 8403 (disclosure before billing information, express informed consent, a simple way to stop recurring charges); the FTC's 2024 "click to cancel" amendments to 16 CFR Part 425 were vacated by the Eighth Circuit on 8 July 2025 and, as of 2026-09-19, the FTC has only an advance notice of proposed rulemaking published 13 March 2026 with no draft text (Latham on the vacatur, Federal Register notice); we meet the vacated rule's substance anyway. All checked 2026-09-19.

11.3 Renewal, reminders and price changes

aYour subscription renews on the same calendar day each month (or the last day of a shorter month). We charge the payment method on file through Stripe.

bWe send a reminder email at least once a year with the price, the renewal date, the cancellation steps and a link to this policy, even though your plan is monthly. Your monthly invoice email also carries the cancellation link every time.

cPrice increases need your yes. We give at least 30 days notice by email and in the console. The new price applies only after you accept it in the console. If you do not accept, your subscription ends at the end of the current paid month and the new price is never charged. Price changes never rely on silence.

dMaterial changes to the service that reduce what you get also come with 30 days notice and a cancellation link in the same email.

11.4 How to cancel

aOne click online. Settings > Billing > Cancel subscription. That button is always visible on the billing page, and pressing it cancels. We do not add steps, surveys, phone calls or retention offers between the button and the cancellation. You get an on screen confirmation and an email at once.

bBy email. Send "cancel" from your account email to [billing email]; we cancel within one business day and confirm by email.

cEffect. Cancellation stops the next renewal. Your site and agents stay live until the end of the paid month, then the site is unpublished and the 90 day export window in section 12.6 begins. We do not charge anything after you cancel.

dSign up takes [3, to confirm] clicks after the form; cancelling takes one. We state that here because several laws now require cancelling to be as easy as signing up, and we build to the strictest one.

The state rules we build to, all checked 2026-09-19: California BPC 17602 (as amended by AB 2863, effective 1 July 2025); New York GBL 527-a (amended effective 5 November 2025); New York City rule effective 1 October 2026 and Louisiana from 1 January 2027 (Kelley Drye); Illinois 815 ILCS 601/10; Colorado C.R.S. 6-1-732 as amended by SB25-145, effective 16 February 2026; Minnesota 325G.56 to 325G.63; Massachusetts 940 CMR 38.00, effective 2 September 2025; Virginia, effective 1 July 2026; Connecticut SB 3, effective 1 July 2026; overview of the other states (Covington).

11.5 When a payment fails

This is our ladder. The day numbers are ours to confirm and are read by our software from one configuration file; they may change with 30 days notice.

Fix your card at any step and everything resumes within minutes, with no reactivation fee. A domain you own or bought through us is never repointed, transferred or released for non payment of the site subscription (domain renewals have their own rules in the domain services terms).

11.6 Refunds

aFirst month guarantee. If you cancel within 14 days of your first payment, we refund that first payment in full on request, no questions asked. Ask from Settings > Billing or by email; refunds go back to the original card within 10 business days.

bAfter that. No refund of a month that has started. Cancellation stops the next charge and your site runs to the end of the paid month. We do not prorate.

cExceptions in your favour. We refund in full any charge made after you cancelled, any charge made in error, and any charge for a period when the service was unavailable for more than [72] consecutive hours through our fault. Where a law gives you a stronger refund right, that right applies.

dPrivate plan refunds follow the order form.

eDomain fees are not refundable once the domain is registered, because the registry charges us immediately.

11.7 Chargebacks

aTalk to us first. Email [billing email] before disputing a charge with your bank; most issues are fixed the same day and a refund under section 11.6 is faster than a dispute.

bWhat a dispute costs. Card networks let a cardholder dispute a charge for around 120 days after it. Our processor charges us a 15 US dollar fee for each dispute received, which is never returned, plus a further 15 US dollar fee to contest it, in place since 17 June 2025, which is returned only if we win and is charged in full even when the bank awards us only part of the amount. Contesting a dispute and losing therefore costs us 30 US dollars.

Sources: Stripe, how disputes work and Stripe, June 2025 dispute pricing, both checked 2026-09-19.

cWhat we do. While a dispute is open we may pause the agents and stop further charges. If the dispute is decided against you and the charge was valid, we may charge you the disputed amount plus the dispute fees we incurred before restoring service, and repeated unfounded disputes are grounds to close the account. If the dispute is decided in your favour, we treat it as a cancellation with a refund and nothing more is owed.

11.8 Payment methods and stored cards

We accept cards and, where Stripe offers them, local methods. By saving a card you consent to us storing it with Stripe for recurring charges; card networks require that consent to be separate from the general terms, and the checkout box in section 11.2 is that consent. We never see or store full card numbers.

Sources: Visa subscription merchant rules and Mastercard recurring payment rules, both checked 2026-09-19.

11.9 Taxes

aPrices exclude sales tax, VAT, ITBIS and similar taxes. Where we are required to collect tax we add it at checkout based on the billing address you give us; keep that address accurate. Stripe Tax calculates it.

bUnited States. Software as a service is taxable in some form in about 26 states as of 2026, with California scheduled to start in January 2027. We register and collect where we have nexus; our accountant sets the list.

Sources: Anrok, SaaS sales tax by state and TaxCloud, SaaS sales tax by state, both checked 2026-09-19.

cDominican Republic. The tax authority (DGII) published a draft regulation in May 2026 to apply 18 percent ITBIS to digital services supplied by foreign providers; at last check it was a draft. If it comes into force we will add ITBIS for Dominican customers with 30 days notice.

Sources: DGII, draft regulation and Diario Libre, 20 May 2026, both checked 2026-09-19.

dTax exempt customers can upload a certificate in the console.

eSeller of record. We are the seller; Stripe is our payment processor, not a merchant of record. [To be confirmed with our accountant.]

11.10 Billing contact

[Billing email], [registered address]. Business days, English and Spanish.

12. Term, cancellation and termination

12.1Term. These terms start when you accept them and continue month to month until cancelled or terminated.

12.2You cancel. Cancel any time from the console with one click, or by email. Cancellation stops the next renewal. Your site and agents keep running until the end of the month you have paid for. Refund rules are in section 11.6.

12.3We terminate for cause. We can end these terms immediately if you breach the acceptable use policy in a way marked severe, if you fail to pay under the ladder in section 11.5, if you gave false information at registration or proof of control, or if a law requires it. For any other breach we give 10 days notice by email to fix it first.

12.4We stop offering the service. We can end these terms for convenience on 60 days notice, refunding any prepaid amount for the period after the end date.

12.5What happens to your site. On termination the site is unpublished and the agents stop. If you own the domain, point it wherever you like; we never hold it.

12.6Your data after the end. Export stays open for 90 days after the end date. After 90 days we delete your site bundle, database rows and conversation history and record the deletion, keeping only what the law requires (invoices and tax records) and backups on their normal cycle.

12.7Survival. Sections 6.4, 7, 8, 9, 12.6, 14, 15, 16, 17, 18, 19.1 (as to notices already given), 20 and 21 survive.

13. Acceptable use

The acceptable use policy is part of these terms. It lists the businesses and uses we refuse, agent misuse, scraping, our right to suspend and the abuse process. [Drafted, not yet published on this site.]

14. Confidentiality

Each of us keeps the other's non public information confidential and uses it only for these terms, with the usual exceptions (already public, independently developed, received from a third party without restriction, or required by law with notice where allowed). Your visitor data is covered by the DPA, which is stricter.

15. Disclaimers

15.1The service, the generated site, the agents' replies, the generated copy and imagery, and our vendors' services are provided as is and as available. To the extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a purpose, non infringement, accuracy and uninterrupted or error free operation.

15.2In particular, we do not warrant that the agents will answer correctly, that leads will convert, that the site will rank in search engines, that generated copy or imagery is unique or non infringing, or that the site meets a specific legal standard in your industry.

15.3Some laws do not allow some of these exclusions; where that is so, they apply only as far as the law allows.

16. Limitation of liability

16.1Cap. Our total liability to you for everything arising out of these terms in any 12 month period is limited to the fees you paid us in the 12 months before the event giving rise to the claim, or 100 US dollars if that is more.

16.2Exclusions. Neither of us is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost leads, lost revenue, lost data or lost goodwill, even if told they were possible.

16.3Higher cap for data protection. For our breach of the security obligations in the DPA, the cap in 16.1 is three times the fees paid in those 12 months. [To confirm or remove.]

16.4What the cap does not limit. The cap and exclusions do not limit your payment obligations, either party's indemnities under section 17, liability for fraud or wilful misconduct, or any liability the law does not allow us to limit.

16.5Our vendors. Our liability for anything our vendors do is limited in the same way; you have no direct claim against them through us.

17. Indemnities

17.1You indemnify us. You will defend and pay us, our affiliates and our people for third party claims, fines, losses and reasonable legal costs arising from: customer content or the brand and site you submitted; the business facts you gave the agents and what the agents said with them; your use of email or SMS follow ups; your breach of the acceptable use policy, of a law that applies to your business, or of your visitors' privacy rights; and any domain dispute under the domain services terms.

17.2We indemnify you, narrowly. We will defend and pay you for third party claims that the platform (our templates, components and code, excluding generated copy and imagery, customer content and anything you changed) infringes a United States copyright or trademark. If a claim comes, we may modify or replace the affected part, or end the affected part of the service and refund any prepaid unused fees. This is your only remedy for infringement by the platform, and it is within the cap in 16.1.

17.3Process. The indemnified party must notify promptly, let the indemnifying party control the defence and settlement (no admission of fault by the indemnified party without consent), and cooperate at the indemnifying party's cost.

18. Governing law and dispute resolution

18.1Governing law. These terms are governed by the laws of [the State of Delaware, or the state or country where the operating entity is formed, to confirm], without regard to conflict of law rules, and the Federal Arbitration Act governs section 18.3.

Source: 9 U.S.C. (Cornell LII), checked 2026-09-19.

18.2Talk first. Before starting arbitration or a claim, send a written notice describing the dispute to [legal email] or, for us, to your account email. We will try to resolve it within 30 days.

18.3Arbitration. Any dispute not resolved in 30 days is settled by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, by one arbitrator, in English or Spanish at the claimant's choice, seated in [Wilmington, Delaware, to confirm], with hearings by video unless the arbitrator orders otherwise. Judgment on the award may be entered in any court with jurisdiction.

Source: AAA rules [URL unverified], checked 2026-09-19.

18.4What this means. By agreeing to arbitrate, you and we each give up the right to sue in court and to have a jury decide, except as stated in 18.5 and 18.6. This sentence is here on purpose: New Jersey courts require a clear statement that court and jury are waived, at least in consumer contracts.

Sources: Atalese v. U.S. Legal Services Group and later limitation to consumer and employment contracts, both checked 2026-09-19.

18.5Small claims and injunctions. Either party may bring an individual claim in small claims court, and either party may ask a court for an injunction to protect intellectual property or data.

18.6Class action and representative waiver. Disputes are resolved one at a time. Neither of us will bring or join a class, collective or representative action, and the arbitrator cannot consolidate claims of different customers. If this waiver is found unenforceable for a claim, that claim goes to court, and the rest stays in arbitration. Where California law applies, nothing here prevents a party from seeking public injunctive relief in court after the individual arbitration of the underlying claim, so that this clause remains enforceable under McGill v. Citibank.

Source: National Law Review on the McGill rule, checked 2026-09-19.

18.7Mass filings. If 25 or more similar claims are filed by or with the same counsel, they are handled in batches of [25] under the administrator's mass arbitration procedure, with a bellwether stage first [to confirm against the current AAA supplementary rules]. California requires the business to pay arbitration fees within 30 days of invoice in consumer and employment cases, a rule the California Supreme Court read narrowly but upheld in August 2025. Our customers are businesses, but a sole trader might be treated as a consumer, so we will pay invoices on time regardless.

Source: DLA Piper on the August 2025 decision, checked 2026-09-19.

18.8Opt out. You can opt out of arbitration by emailing [legal email] within 30 days of first accepting these terms, with your business name and account email. Opting out does not affect anything else.

18.9Courts. If a dispute goes to court, it goes to the state or federal courts in [Delaware, to confirm], and each of us submits to them, except that we may enforce our rights in your home courts.

19. Changes to these terms

19.1We can change these terms. For a material change we will email the account owner and show a console notice at least 30 days before it takes effect. If you do not agree, cancel before the effective date; continued use after that date is acceptance. Changes needed by law or to address a security or abuse risk can take effect sooner, with notice as soon as we can.

19.2Price changes follow section 11.3 and never rely on silence.

20. Notices

To you: by email to the account owner's address and by console notice; effective when sent. To us: by email to [legal email] with a copy by post to [registered address]; effective when received. Keep your email current; a notice to an old address you failed to update still counts.

21. General

21.1Assignment. You may not assign these terms without our consent, except to a successor of your whole business who accepts them. We may assign to an affiliate or a successor.

21.2Force majeure. Neither party is liable for delay caused by events outside its reasonable control, including outages at our vendors, except for payment obligations.

21.3Sanctions and export. You confirm you and your owners are not on a United States, European Union or United Nations sanctions list and are not in a country subject to comprehensive sanctions. We may close accounts to comply.

21.4Independent parties. Nothing creates a partnership, agency or employment between us. The agents are not our agents in the legal sense; they are software acting on your instructions.

21.5Entire agreement. These terms and the documents they incorporate are the whole agreement and replace any earlier discussion. Purchase order terms do not apply.

21.6Severability and waiver. If a clause is unenforceable it is cut back or removed and the rest stands. A failure to enforce is not a waiver.

21.7Beta features. Features labelled beta or preview are provided without any warranty and may be withdrawn.

21.8Contact. [Operator legal name], [registered address], [legal email], [support email]. While this page is a draft, questions go to luis.r@seventrainventures.com.